Who Are Primo Sacchi

Meet Paul & Ang

 paul and ange in florence with el-duomo in the background


Before setting up Primo Sacchi we both have a history in industries where customer care is of the utmost importance, I (Paul) spent 20 years in financial services where competition is high and client care is vital. As a result of the financial crash of 2008 and wanting a change in direction a stroke of luck meant that I then spent the next 4 years training to be an electrician. This was not the most obvious choice as I was the world’s worst at DIY of any kind, as all our friends and family will confirm. But it was just what I needed at the time, and has proven to be very useful in the years since moving on.

Ang has a history working for BMW and in the property rental and sales markets in London, so again, knowing how to look after people is an essential skill, and one that she has in spades.

We met whilst I was still in finance and she was working in property sales, this was as a result of both of the companies we were working for starting referral relationship, our relationship blossomed unlike the relationship between the respective companies.

As a result of a set of an undiagnosed medical condition, we  set up Primo Sacchi in March 2012 using the spare bedroom and loft of our somewhat small house in Essex. We were lucky as Ang's ex-brother in law had a company retailing online and helped us set up selling on the Amazon UK platform.

The Italian bags were chosen on the back of Ang's many twice yearly visits with friends to Florence and meeting with a company at a trade show.

Over the following years we did try adding other lines in clothing, nightwear and even some homewear, but the only one that we stayed with and the company that we felt happy working with was the nightwear offered by Slenderella, a family company based in Derbyshire who share a  lot of the values that we hold dear. 

In 2014 needing more space, and not being able to afford any premises in the south, we moved up to the Wirral, not as left field as it seems, this where Ang is from and her family still live. As a major plus we are now living 5 minutes from the coast, something I have always wanted, but never thought possible.

The bags that we have come from various factories in Florence, and due to our size the the volumes they require to be purchased, we have to take them as they are without any input. We did however found one factory that will work with us at lower levels, this was held up by COVID, and the UK leaving the EU has added further issues and costs.

This site was held up by the same factors, but that is behind us all and is under constant revision to try and make it a place where people like to shop and find easy to use.

Christmas 2023

This was a turning point and not for the good, this was the first Christmas that we made a loss. This was down to the costs to sell on Amazon, when we started they took 15% of everything, now with the need to advertise it is anywhere from 35% to 55% which meant that our costs were a lot higher than what we made, hence making a loss.

As a result of this we pulled out of selling any nightwear to try and concentrate on the bags, we also closed all our Amazon accounts and stopped selling on eBay so only offered our bags here on our website.

As a result of this our sales almost stopped completely so Ang got a job (thankfully quickly) and I cleared and closed the unit, then started looking for a job myself to make sure we could pay the bills and not lose our house.

We still wanted to make our business work and build it back up, so we went back to the beginning and set up at home which thankfully has a bigger loft. 

I got a job finally, I think a mixture of age and being self employed scared a lot of employers.

We are now doing everything in our spare time, we are both work on rotas of different times of the day and different days of the week which helps with getting orders out as quickly as possible.

We will still try to provide an excellent service as we always have, allbeit a bit slower, we can no longer ship on the same day, but will still use Tracked 24 for a quick delivery.

We know that most businesses would not admit what we have said and would try to hide it, but you cannot build trust with people by not being honest. There is no difference in the products that we supply, we just have to work a bit harder to survive.

We shop a lot online ourselves and know only to well how it can be a worry, will I get my goods, is it a fake site, what happens if there is a problem. We like most want an easy life, we want to buy goods, have them delivered in a timely manner and if there are any issues, have them sorted out quickly and be kept informed. We have always tried to offer what we want as a customer, and look at things with our consumer hat on.

Of course, it it very easy to say this, the proof as they say is in the pudding, we have many years of history selling on Amazon UK (2012 to 2024), and varying amounts of years on other Amazon platforms around the world, if you would like to see what people have been saying about us, the link below will take you to our feedback page on Truspilot, we chose them as it is secure and they are well trusted around the world.

View our Trustpilot feedback

We are very grateful to all our customers who have taken the time to leave feedback, and have been so kind with their words. We will continue to work hard, to be worthy of their business and choosing to spend their hard earned money with us. We will continue to keep all our customers informed of what is going on with their orders, delivered to them as efficiently as possible, make returns as easy as possible along with sorting any issues or concerns, as soon as is humanly possible, along the way. 

If you have any queries, or there is something in our store that you like, but would like a different colour or size, please feel free to contact us and we will do whatever we can to help you. You can contact us HERE.

Thank you for visiting our site, we hope that we can be of service to you and you family now, and for years to come.

Take care for now.

Paul & Ang